Start with the unit
Tour pricing usually hides a unit:
- a shared room
- a per-room hotel buy
- a per-seat vehicle cost
- a minimum group size
If you can identify the unit, you can understand the price.
Inclusions are not equal
Two tours can both be “7 days” and be structurally different:
- one includes most meals and tickets
- one excludes them and pushes cost downstream
- one uses central hotels
- one uses dispersed inventory to reduce cost
Look for the “solo delta”
A simple interpretation habit is to ask:
“What changes in this product if one person travels alone?”
If nothing changes in the unit, the cost usually shifts.